Podcasts have become one of the fastest-growing media formats worldwide, and Austria is no different. In Vienna, more professionals, startups, and eCommerce brands are turning to podcasts as a unique way to share their message and connect with audiences on a deeper level. Unlike ads or social posts, podcasts allow long-form storytelling, allowing you to explain, inspire, and build trust.
For businesses, starting a marketing podcast can showcase expertise, highlight success stories, and position you as a thought leader in your industry. For individuals, it’s a way to share passion, culture, or knowledge with a growing audience of engaged listeners. With consistent episodes and high-quality production, a podcast becomes more than just content, it becomes a brand asset.





